ok, time to learn.
ok, time to learn.
ok, time to learn.
At this point, you already know that be(a)st is my product proposal for L'Oréal based on
the social phenomenon called 'Lookmaxing.' but what is 'Lookmaxing'?
At this point, you already know that be(a)st is my product proposal for L'Oréal based on the social phenomenon called 'Lookmaxing.' but what is 'Lookmaxing'?
At this point, you already know that be(a)st is my product proposal for L'Oréal based on the social phenomenon called 'Lookmaxing.' but what is 'Lookmaxing'?
so basically:
so basically:
so basically:
Lookmaxing is an online movement centered on optimizing one’s physical appearance through grooming, skincare, fitness, and even more advanced methods like cosmetic procedures. It goes beyond basic self-improvement, incorporating niche concepts such as bonemaxing (enhancing facial bone structure through mewing or surgery), skinmaxing (achieving flawless skin through skincare routines and treatments), and gymmaxing (sculpting the body through targeted exercise and diet).
Originally gaining traction in self-improvement and men’s lifestyle forums, Lookmaxing has since expanded into a global social phenomenon, influencing discussions on attractiveness, self-worth, and even social mobility. Its rise reflects a deeper societal shift where appearance is increasingly tied to success and influence. Despite its widespread appeal and the billions spent yearly on beauty and self-enhancement, no major brand has seized this opportunity to create a product that markets itself by directly embracing Lookmaxing as a lifestyle-driven movement.
Lookmaxing is an online movement centered on optimizing one’s physical appearance through grooming, skincare, fitness, and even more advanced methods like cosmetic procedures. It goes beyond basic self-improvement, incorporating niche concepts such as bonemaxing (enhancing facial bone structure through mewing or surgery), skinmaxing (achieving flawless skin through skincare routines and treatments), and gymmaxing (sculpting the body through targeted exercise and diet).
Originally gaining traction in self-improvement and men’s lifestyle forums, Lookmaxing has since expanded into a global social phenomenon, influencing discussions on attractiveness, self-worth, and even social mobility. Its rise reflects a deeper societal shift where appearance is increasingly tied to success and influence. Despite its widespread appeal and the billions spent yearly on beauty and self-enhancement, no major brand has seized this opportunity to create a product that markets itself by directly embracing Lookmaxing as a lifestyle-driven movement.
what animals have
to do with it?
and why animals?
and why animals?
Lookmaxing includes animal traits to describe facial aesthetics. A defined jawline and piercing gaze resemble predator animals like wolves, signaling dominance. Rounder eyes and softer features resemble prey animals like deer, giving a more fragile look.
Lookmaxing includes animal traits to describe facial aesthetics. A defined jawline and piercing gaze resemble predator animals like wolves, signaling dominance. Rounder eyes and softer features resemble prey animals like deer, giving a more fragile look.
because:
because:
A strong, defined jawline like a wolf’s, a sharp and lethal gaze like an eagle’s these are just some of the terms used in Lookmaxing. Many others can be adapted from predator animals. There are countless facial features and body parts, primarily on the face, that millions of men worldwide constantly work on and refine in pursuit of the perfect look.
Easy times created weak men, which led to the hard times we live in today. This resurgence of men striving to become more masculine is a market ready to be explored. It’s not just Lookmaxing enthusiasts who would be interested in these products, but men in general. I say this with confidence as a man, I’d buy any product with a badass animal on the packaging, especially with a modern design. And since I conducted user research, I know that many others, whether they follow the Lookmaxing phenomenon or not, would agree with me.
A strong, defined jawline like a wolf’s, a sharp and lethal gaze like an eagle’s these are just some of the terms used in Lookmaxing. Many others can be adapted from predator animals. There are countless facial features and body parts, primarily on the face, that millions of men worldwide constantly work on and refine in pursuit of the perfect look.
Easy times created weak men, which led to the hard times we live in today. This resurgence of men striving to become more masculine is a market ready to be explored. It’s not just Lookmaxing enthusiasts who would be interested in these products, but men in general. I say this with confidence as a man, I’d buy any product with a badass animal on the packaging, especially with a modern design. And since I conducted user research, I know that many others, whether they follow the Lookmaxing phenomenon or not, would agree with me.
in conclusion.
in conclusion.
Lookmaxing is a social phenomenon that could shape the future of L'Oréal and men's skincare. You're already losing money if you haven't thought about commercializing it before I mentioned it.
Lookmaxing is a social phenomenon that could shape the future of L'Oréal and men's skincare. You're already losing money if you haven't thought about commercializing it before I mentioned it.
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