Samuel Felipe
Samuel Felipe
UI/UX & Product Designer
UI/UX & Product Designer
be(a)st L'Oréal Brandstorm 2025
be(a)st L'Oréal Brandstorm 2025

''21 years old, born in São Paulo, Brazil. I have been studying and working with design and its branches since I was 13. Ambitious and an enthusiast of aesthetics, I live by the quote from the esteemed Donald Norman in his book The Design of Everyday Things: "Attractive things work better." I believe aesthetics and functionality go hand in hand in the creation of a product, whether digital or physical every product needs a product designer (specifically, me). My work carries my signature; I like to compare it to functional and intuitive works of art.
Although this project isn't at the visual level I'd like it to be, it offers a glimpse of what I'm capable of, considering I did the entire project on my own. For some people, it's good; for others, it's great. For me, it's just decent enough to communicate the be(a)st visual identity.
Unfortunately, Framer's free plan didn't allow me to add media (GIFs) in the native quality I created, but oh well, maybe one day I'll get the opportunity to showcase my work to the world, and this situation will change.''
''21 years old, born in São Paulo, Brazil. I have been studying and working with design and its branches since I was 13. Ambitious and an enthusiast of aesthetics, I live by the quote from the esteemed Donald Norman in his book The Design of Everyday Things: "Attractive things work better." I believe aesthetics and functionality go hand in hand in the creation of a product, whether digital or physical every product needs a product designer (specifically, me). My work carries my signature; I like to compare it to functional and intuitive works of art.
Although this project isn't at the visual level I'd like it to be, it offers a glimpse of what I'm capable of, considering I did the entire project on my own. For some people, it's good; for others, it's great. For me, it's just decent enough to communicate the be(a)st visual identity.
Unfortunately, Framer's free plan didn't allow me to add media (GIFs) in the native quality I created, but oh well, maybe one day I'll get the opportunity to showcase my work to the world, and this situation will change.''
''21 years old, born in São Paulo, Brazil. I have been studying and working with design and its branches since I was 13. Ambitious and an enthusiast of aesthetics, I live by the quote from the esteemed Donald Norman in his book The Design of Everyday Things: "Attractive things work better." I believe aesthetics and functionality go hand in hand in the creation of a product, whether digital or physical every product needs a product designer (specifically, me). My work carries my signature; I like to compare it to functional and intuitive works of art.
Although this project isn't at the visual level I'd like it to be, it offers a glimpse of what I'm capable of, considering I did the entire project on my own. For some people, it's good; for others, it's great. For me, it's just decent enough to communicate the be(a)st visual identity.
Unfortunately, Framer's free plan didn't allow me to add media (GIFs) in the native quality I created, but oh well, maybe one day I'll get the opportunity to showcase my work to the world, and this situation will change.''


that's pretty much it, bye.
that's pretty much it, bye.
that's pretty much it, bye.
nice to meet you.
nice to meet you.
nice to meet you.
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2:20:48 PM